A Little About Us


 Sierra Gem Company is a family-owned and operated jewelry store with two locations, one in Downtown Oroville, the second branch in Paradise, CA. We opened our doors in November of 1987, in historic downtown Oroville. We have experienced two flood evacuations and an arson fire in our Oroville location, so it’s safe to say that we love Oroville and are here to stay. We are especially proud of our Oroville store remodel since the arson that happened in 2010.

 Our second location opened in March of 2008, in Paradise, in the James Square shopping center. In October of 2014, we bought and moved to our permanent location at 148 Pearson Road. We are really proud of our business location history, as our building in Oroville was originally a saloon back in the Gold Rush Era and our Paradise location was originally a beautiful, but simple community church. Both locations have interesting pasts and we see successful futures as well.

 Andy opened their original store with his wife Nikki coming on board after their three sons Jacob, Nathan and Micheal were a little older. Their three sons and their families all have been involved in making Sierra Gem Company a true family business, with Jacob running our paradise location with his wife Tanessa Smith, Nathan managing his watch repair studio in Las Vegas, and Micheal currently working our jewelry CAD program. All three attended a nationally rated Jewelry and Horology Tech program in Paris, Texas. Our staff is highly experienced at both repairing jewelry as well as watches and at helping customers select the right gem or craft a custom piece that they or their loved ones will treasure for years to come.

Our goal is to be the go-to destination for all who are looking for comprehensive jewelry and watch services. We can assist you if you’re interested in: 

• Custom jewelry design—hand carved and/or computer generated 

• Jewelry repairs/remounts 

• Insurance Appraisals 

• Pearls/pearl stringing 

• Black Hills Gold Jewelry 

• High-end Watch repairs 

• Fine estate jewelry

• A broad selection of fine gemstone and diamond contemporary jewelry 

If you’re looking for a jeweler in the Oroville or Paradise area where you can shop for your next piece of jewelry or if you’re looking for a repair on your favorite piece you’ve come to the right place.

To learn more about the services offered here at Sierra Gem you can contact us any time through our email at Sierragemco@hotmail.com or at our physical locations at:

1390 Myers Street, Downtown Oroville
Mon-Fri 9:00-5:30
Sat 10:00-4:00
148 Pearson Road, Paradise CA
Mon-Fri 9:00-5:30
Sat 10:00-2:00